Osborne should heed his own words
Displaying the cockiness which perhaps goes with their background, and which could become more apparent as the campaign goes on, the Tories are claiming a near knock out blow. George Osborne's people... Continue3 April 2010
Posted by Alastair Campbell
2 April 2010
Posted by Alastair Campbell
Hardly surprising if business prefers tax cut to waste
I rather enjoyed Peter Mandelson's description of George Osborne as a schoolboy charging round the sweetshop taking sweets from every jar without a clue as to how he is going to pay for them when he g... Continue1 April 2010
Posted by Alastair Campbell
Tories really ought to listen to TB and Mr Kaletsky
One of the great joys of continuing involvement in Labour campaigning is access to the Party's media monitoring brief, largely unchanged in format since we started it way back in the mid-90s. It is h... Continue31 March 2010
Posted by Alastair Campbell
TB’s return to fray a reminder of Cameron strategy failure
Tony Blair speaking in Trimdon Labour club in Sedgefield as an election campaign nears ... brings back a few memories. His constituency was always an important part of his politics, not just the place... Continue30 March 2010
Posted by Alastair Campbell
A chance to design Labour’s next poster
It was good to hear Gordon Brown restating that Labour are the 'people's party' when he launched the election pledge card at the weekend. Good to see too that Labour are trying to ensure theirs is th... Continue29 March 2010
Posted by Alastair Campbell
Right pledges, at the right time
The Labour pledge card has been an important part of every campaign since 1997. The cards help set out priorities. In addition to attracting widespread media coverage, they are, more importantly, a ... Continue27 March 2010
Posted by Alastair Campbell
Can’t wait to hear what George’s tax wheeze is
My old mucker Nick Watt has helped with another interesting insight into Tory tax policy formulation. Buried in a Guardian story about the decision to hire M and C Saatchi to work alongside Airbrush ... Continue26 March 2010
Posted by Alastair Campbell
Darling credible, Mandy exciting, Tories panicking over ads
As the Top Tory Spin Doctor said in his genius briefing to my new best friend Nick Watt of The Guardian earlier this week, authenticity is the key in modern communications. It explains why, despite t... Continue25 March 2010
Posted by Alastair Campbell
Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.