London Olympics have redefined how we see ourselves and presented big opportunities for change

Here is a piece CNN asked for on what I think will be the long term significance of the Olympics in London 2012. I always thought London 2012 would be a success but never imagined it would be quite t... Continue

12 August 2012

Posted by Alastair Campbell

This is the time to take time for a major sports strategy, not rush out plans to meet the emotion of the moment

These have been two great weeks, and this is an important moment for the country. But my heart sank this morning on hearing the Prime Minister is to make an announcement on school and elite sport. Not... Continue

11 August 2012

Posted by Alastair Campbell

The volunteers are 70000 reasons why these Games are great – and they are changing Britain for the better

Just back from another fabulous day in and around the Olympic Park. To any of you who have missed my blog musings in recent days, apologies, but I have been loving every minute of every day just absor... Continue

9 August 2012

Posted by Alastair Campbell

Big Lie on state school sport needs to be challenged for Olympic legacy to be strong

I am biased. What I say on here, or when speaking in public, reflects a view that is biased towards the left, towards progressive causes, towards causes I believe in and values I hold. Even when I w... Continue

3 August 2012

Posted by Alastair Campbell

Forget the anti-politics politician stuff about Boris – we are witnessing a ruthless power play

As Boris Johnson charmingly and ruthlessly exploits the Olympics to build and extend his profile, he is beginning to remind me of another blonde charismatic Tory, namely Michael Heseltine. The more B... Continue

1 August 2012

Posted by Alastair Campbell

Olympics good place to take stock of primacy of strategy over tactics and reality over PR

With apologies to Gorkana, who interviewed me a while back, and to whom I said I would post the interview when they ran it, here it is a few days late. They chose to run it on the day of Danny Boyle's... Continue

31 July 2012

Posted by Alastair Campbell

Crack the empty seats problem and we are on for best Games start ever

There is something very British about the obsession (which I confess to sharing) with empty seats at big events. I am not aware of any other country where 'you couldn't sell all your tickets' is a pop... Continue

29 July 2012

Posted by Alastair Campbell

The long and winding road to 2012 – and the turning point of a stack of handwritten letters to Tony Blair

It was as a result of a mid morning phone call from Tessa Jowell that I went to my diaries for 2002 and 2003 and tweeted some of the key moments in the history of the Olympic Bid. She was calling fro... Continue

27 July 2012

Posted by Alastair Campbell

Bruce Springsteen on depression and the economy – a guest blog from Elvis

I have introduced you before to my friend Mark Wright, a Labour activist and Elvis impersonator. He does however have an even bigger musical passion than The King, namely The Boss, and alerted me to a... Continue

26 July 2012

Posted by Alastair Campbell

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.