even in these days of so many deaths, one that has really shocked. rip jordan cox

  • Post

  • 1 May 2020

  • Posted by Alastair Campbell

  • 4

A few years ago I got an email out of the blue from Karl Fitzpatrick, chief executive of Warrington Wolves. He had read my book, WINNERS AND HOW THEY SUCCEED, and he and the Wolves’ then coach, Australian Tony Smith, who had also read it, wondered if I would go up to spend some time with them, and do a talk with the squad.

Though Burnley FC is my main sporting passion, I have always had a love of rugby league, spending the first eleven years of my life in Keighley and regularly going to see the Cougars play at Lawkholme Lane.

So I said yes and set off with my son Rory, who had worked with me on the book. The training ground was at Chester University and we arrived to see a group of mainly large, very muscular men, mainly Northern English with a few Aussies thrown in, bantering as they got ready for this session.

The whole squad packed into a room at the centre of which were two physio tables so that those who were in need of massage could get it while I spoke. They were a lively and engaged bunch and I could sense, as I was talking through some of the analyses and the characters in the book, that they were in the main enjoying it. When we got to the Q and A session the questions flowed, many about some of the  sportsmen and woman I had spoken to, others about politics and what life was like inside government, others more personal, for example about mental health. 

But then came the most memorable exchange of the day, when a big guy seated in the front row asked me this, in a rich East Yorkshire accent... 

‘Right then, you’ve had all the easy ones.  Now answer me this. When you and Blair were in charge, how come you never did nowt about all them young lasses getting up the duff and spitting out sprogs every nine months so they could live off benefits?’ Clearly used to his political philosophies being expressed, his team mates cheered him on. 'Go on Coxy, get stuck in, lad.'

‘Oh I’m not sure that goes on as much as some of the papers might have you believe,’ I started by way of reply. 

‘So you've never been to Hull then?’ he shot back. And the place fell about.

Later we watched them train indoors and the same player, still laughing and joking, threw the ball towards me at speed and every time I caught it told me ‘I’ll get you next time,’ and let out another cheery chuckle. 

His name was Jordan Cox. Yesterday he died, aged 27. 

It’s nothing to do with Covid-19. And it is a massive massive shock not just to his family, his last club, Hull KR, or the other clubs he played for, but the whole rugby league community. 

We are living surrounded by talk of illness and death right now but it mainly concerns older people. Jordan was a young man, supremely fit, well regarded. Now he is gone. 

He was the funniest and in many  ways the liveliest of the players that day. He certainly made an impression. I have often told that story of his brief portrait of life in Hull, including to Tony Blair and John Prescott, then a Hull MP. 

It is horrible when anyone dies. But when that person is 27, and in just that one meeting he could leave such a strong sense of vibrancy and zest for life, it is especially shocking. Looking online at the coverage and seeing all the pictures of him off the field the thing you notice is that he is smiling or laughing in just about all of them. Looking at the tributes, his friends and former team-mates talk of how he played with a smile on his face.

It will be especially difficult for his Mum, Amanda, and his girlfriend that due to the current restrictions, only close family are likely to be allowed to attend his funeral. Had it not been the case the rugby league family would have been out in force. I am sure there will be another time, when the worst of this Coronavirus crisis is behind us, when the many people he touched will be able to pay their respects and remember a real character. 

RIP Jordan Cox, 27. Too too young.

4 responses to “even in these days of so many deaths, one that has really shocked. rip jordan cox”

  1. A fantastic article there Sir, not so sure about the guy that you used to work for but I feel that you really have something about you. Its funny you only met Jordan Cox the once yet your tribute was as good as or better than any Ive read, for you to take the time to write that shows that you care about others -Well Done

    In times like this it is refreshing to see someone caring about others rather than thinking of themselves only.

  2. How lovely of you to remember and write about your encounter with Jordan Cox.

    Hull is great and the people of Hull better. Often both get slated but they are friendly, funny, and not at all scared to say it how it is. How refreshing.

Leave a Reply

Your email address will not be published. Required fields are marked *

532. The Trump-Xi Showdown and Putin’s Conscription Con

As Trump becomes the first American president to visit China in nearly a decade, will the summit bring any positive developments, or will it further deepen global disorder? Will Trump sacrifice Taiwan... Continue

13 May 2026

531. Starmer on the Brink: What Next?

As Starmer’s cabinet begin turning against him, how long can he cling on to power? By challenging Starmer without a clear plan for what comes next, are Labour MPs unleashing a chaos they cannot cont... Continue

12 May 2026

Enraged or Engaged? Angela Rayner on The Gen Z Story

Former Deputy Prime Minister, Angela Rayner joins Alastair Campbell and Vicky Spratt to discuss the Gen Z story as she sees it. Listen to hear her thoughts on the success of The Green Party, the allur... Continue

12 May 2026

Alastair Campbell’s diary: It’s too soon for a leadership challenge to Starmer

The PM must show fight and passion - and his critics must consider what they really want... Continue

11 May 2026

188. Will AI Give China or the US Total Power? (William MacAskill)

Could artificial intelligence hand the US or China 99% of global economic and military power? What happens when millions of autonomous weapons systems are controlled by a single commander-in-chief? Ha... Continue

11 May 2026

Alastair Campbell’s diary: Farage wants to dodge the blame for Brexit. We can’t let him

Labour are letting Reform’s leader get away with it - the upcoming 10th anniversary is time to change that... Continue

10 May 2026

Divided or Dependent? The Real Gen Z Story

Are the challenges faced by Gen Z unique or have we seen them before? Do workplaces need a Gen Z strategy, or is there something bigger at play? And, why does it feel like young people's attitudes are... Continue

9 May 2026

530. Is Starmer the Next Joe Biden? Rory and Alastair React to Local Elections

Will Keir Starmer survive presiding over seismic Labour losses in the local elections, and if he doesn’t who should replace him? Do historic Reform and Green wins for Farage and Polanski confirm the... Continue

8 May 2026