Right pledges, at the right time
The Labour pledge card has been an important part of every campaign since 1997. The cards help set out priorities. In addition to attracting widespread media coverage, they are, more importantly, a ... Continue27 March 2010
Posted by Alastair Campbell
Can’t wait to hear what George’s tax wheeze is
My old mucker Nick Watt has helped with another interesting insight into Tory tax policy formulation. Buried in a Guardian story about the decision to hire M and C Saatchi to work alongside Airbrush ... Continue26 March 2010
Posted by Alastair Campbell
Darling credible, Mandy exciting, Tories panicking over ads
As the Top Tory Spin Doctor said in his genius briefing to my new best friend Nick Watt of The Guardian earlier this week, authenticity is the key in modern communications. It explains why, despite t... Continue25 March 2010
Posted by Alastair Campbell
Today is all about credibility
Like him or not, spare a sympathetic thought for David Cameron today. If he is anything like Tony Blair when Leader of the Opposition, he will have woken up this morning with the sense of a very big c... Continue24 March 2010
Posted by Alastair Campbell
Obama’s win good news for politics everywhere
With our own news again dominated this morning by MPs doing and sayings things they shouldn't be, once again Barack Obama is able to remind us that politics at its best is always the pursuit of noble ... Continue23 March 2010
Posted by Alastair Campbell
I take my hat off to a genius briefer
Apart from taking a sneaky look at the rather risque pictures of Samantha Cameron over someone's shoulder on the tube, the only paper I have seen today is The Guardian. And every now and then, you ju... Continue22 March 2010
Posted by Alastair Campbell
With Hague disabled, Labour team v Tory team even more important
Not had time to read any of the papers, not heard any of the news, but the debate that has suddenly kicked off on my Facebook page re William Hague and Lord Ashcroft tells me that one has some way to ... Continue19 March 2010
Posted by Alastair Campbell
Tory lack of clarity gets candidates jittering
There now follows an extract from this morning's media monitoring report by the Labour Party.... ‘Conservatives left puzzled by policy pyramid' (Timesp4) - ‘Wired up but not fired up for IT elex'... Continue18 March 2010
Posted by Alastair Campbell
Is Kate Winslet’s split more important than Michael Foot’s funeral?
Like comments on blogs, sometimes the best 'Letters to the Editor' are the shortest ones, and I quote one such from today's Guardian, from Christopher Bell of Chorleywood, Hertfordshire. 'Thank you f... Continue17 March 2010
Posted by Alastair Campbell
Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.