Happy April Fool’s Day

  • Post

  • 1 April 2009

  • Posted by Alastair Campbell

  • 6

Paul Fletcher scored the greatest goal I ever saw, several decades ago, for Burnley against Don Revie's 'dirty Leeds.' A picture of the moment hangs in our hallway.  Now Burnley's chief executive, Fletcher has shown in the last few weeks he still has flair and creativity - with that rare thing, an April Fool that made me laugh. It has also caused mayhem. Fletcher was the brains behind a scheme - sorry scam - to honour the club's greatest ever players. Those duly honoured - or at least those he wanted to annoy - received a latter in February, with a proper masthead, and an impressive array of sponsors like Nike, Dulux, McDonalds and the Football League. None but the wisest codebreakers would have noticed that the main sponsor was the little known Daehbonk International (read Daehbonk backwards and you get the picture). The letter explained that the list of 100 greatest Clarets was compiled by the club, the FA Heritage Committee, and 5000 randomly selected season ticket holders. The next, but equally missable clue, came in the invitation to a black tie 135 pounds a head dinner to honour the hundred - at the Grosvenor House Hotel in Park Lane on 01-04-09 (i.e. today). I was brought in on the joke because I was named as the after dinner speaker and entertainment was to be provided by The Bachelors and comedian Mike King. The letter also boasted that preferential rates for an overnight stay for all honoured Clarets had been secured.  It further announced that at the dinner, the top ten would be presented with a gold Omega watch. 11-20 with a personally initialled leather briefcase. 21-35 with a port decanter. 36-50 with two Burnley season tickets. 51-100 with a limited edition Burnley scarf. So far so good. But then came the list. Number one - no surprise, Jimmy McIlroy, by common consent our greatest ever player. Number 2, also from way back, Jimmy Adamson. Number 3 - Leighton James - my hero. But who is that at number 6? Gazza? He only played a handful of games for us. And who is that at number 10? Paul Fletcher. Oh dear, his team-mates from the 70s were not going to like this. It was when you got to the 51-100 bracket that you realised his game. Martin Dobson, one of our best ever players, at 64, behind players in the 20s, 30s, 40s and 50s not fit to lace his boots. Indeed look closely and you could see almost all of Fletcher's team-mates in the 'limited edition scarf' section. As letters arrived, anger rose. Dobson, who is part of the club's youth development team, was considering his position, thinking if this was what the club thought of him, why should he continue to serve them? When I bumped into Steve Kindon at a match, I feared for Fletcher's safety for daring to come ahead of him. But by now the thing was getting wonderfully out of control. Fletcher 'leaked' the list to Clarets Mad website, who were also brought in on the joke, but presented it straight. Cue a massive uproar, an avalanche of messages of protest. Club historians were upset. Names missed out entirely were contacted for their furious reactions. Names relegated to scarves were asked to condemn the whole exercise. By now the world's biggest club was in on the act. Because there at Number 95 was Alex Ferguson's deputy at Manchester United, Mike Phelan. Ferguson was made part of the wind-up, telling Phelan he had to go to the dinner or risk being accused of his less glamorous former club of 'having gone big-time Charlie.' It was only, several weeks later, when Phelan wrote to Fletcher claiming prior engagements that we put him out of his misery. As to whether anyone turns up at the Grosvenor House tonight, I wouldn't care to be Paul Fletcher if they do.

6 responses to “Happy April Fool’s Day”

  1. I shall ask my dad about that Fletcher goal, being a Leeds supporting family im sure someone will be able to tell me about it-too young you see.

    Leeds have had a few Daehbonk reps running the club!

    nice to read your of your memories

  2. My favourite April Fools prank occurred last year when one of my professors asked me if I had heard that Lou Dobbs had just been fired from CNN. Gosh, I wish that had been true!!

    For those who don’t know, Lou Dobbs can be summed up as follows: prissy, super-Botoxed 63-year old gadfly, who arrogates to himself the power to instigate hatred towards foreigners and to ask the U.S. President to deport people.

  3. Good stuff. Although I didn’t spend five years at a russell group university to have someone point out to me that daehbonk backwards is knob head.

  4. As a still fanatical Burnley FC supporter who has lived in Perth Western Australia for 30 years, I can still vividly remember that Fletcher goal at Elland Road. It was a great overhead kick and Burnley went on to a famous victory 4-1 I think. I always hated Leeds because they crippled my favourite Claret Frank Casper. Up the Clarets!!

  5. This must have taken some organisation:-)

    Highly topical as RadioFive are busy trying to figure out if Alan Shearer really is going back to manage Newcastle, as reported this AM, or if that’s another in similar football vein.

Leave a Reply

Your email address will not be published. Required fields are marked *

196. How America Talks Itself Into Endless Wars

What does the gap between American foreign policy rhetoric and reality reveal about the failures of its military interventions in Iraq, Afghanistan, Libya, and Iran? In an age of algorithm-driven poli... Continue

6 July 2026

550. Will Farage’s Extreme Wealth Be His Downfall?

How has Farage become the highest earning MP, while still claiming to be “for the everyday Briton”? Has Farage become part of the establishment? And how much more is there to discover about Farage... Continue

3 July 2026

549. Mamdani’s Wrecking Ball and the Rise of Anti-Migrant Vigilantes

Is Zohran Mamdani becoming much more than a mayor and effectively running a shadow presidential campaign through the candidates he's backing? How significant is Australia’s new centrist party and co... Continue

2 July 2026

548. Burnham vs. Westminster and Trump’s Next Target

Will Andy Burnham’s plan for a ‘Number 10 North’ actually work in practice? What does Rory make of Burnham’s growth strategy? Who is Donald Trump’s next target in Latin America? Join Rory an... Continue

1 July 2026

Alastair Campbell’s diary: We are living in the age of climate unreality

The charlatans who said we had nothing to fear from Brexit now make the same claim about the world getting hotter... Continue

1 July 2026

195. Can the West Reclaim its Power from Trump? (Malcolm Turnbull)

As Western nations become increasingly dependent on the US for AI, satellite infrastructure, and defence, are they sacrificing sovereignty in exchange for American security? Can middle powers such as ... Continue

29 June 2026

547. The Truth About Russian Oil, Net Zero, and North Sea Drilling

With the UK and Europe sweltering in yet another record-breaking heatwave, will we ever actually reach net zero? How close are we to a “lights out” scenario due to the Iran war, and how did we bec... Continue

25 June 2026

In a world of chancers and charlatans, we need facts at our fingertips

Get a FREE signed copy of A history of Brexit: in 256 disasters when you subscribe to The New World... Continue

24 June 2026