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Cameron’s wobble the product of his team saying what their audiences want to hear

The Tories put a lot of planning into the launch of their New Year campaigning. Big setpiece speeches by the leader, press ads, posters with what look like an airbrushed David Cameron. The slogan 'thi... Continue

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5 January 2010
Posted by Alastair Campbell

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.

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