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A tribute to (and long interview with) the Living Legend that is Usain Bolt

Well, that was a day of unwanted outcomes on the sporting front ... Burnley's 'friendly' against Hanover abandoned because of German thuggery ... and somewhat more significantly, Usain Bolt failing to... Continue

Reshuffle takes UK closer to America, not in a good way, and misses the point of London 2012

I woke up this morning to an avalanche of tweets in response to my asking on the way home from Stratford last night why the US, so dominant in Olympic sport, appear to be so relatively marginal in the... Continue

5 September 2012

Posted by Alastair Campbell

Chance for footballers to show that what Olympics fans are saying about them isn’t true – every FC please read and RT

Much has been made of the contrast between the values and heroics of our Olympians and Paralympians, and the often not so great values and not so great values of our multi-millionaire professional foo... Continue

4 September 2012

Posted by Alastair Campbell

Dear Mr Cameron: Please create a new Department for Sport and Olympics Legacy in reshuffle

There are two big events going on this week, both of which will see people most Brits haven't heard of till now being propelled to greater prominence. The first is the Paralympics and the day by day,... Continue

3 September 2012

Posted by Alastair Campbell

In hiding away ‘inside Ecuador’ Assange is helping a leader whose media policies Wikileaks should be exposing

First, before getting onto the subject in the headline, a restatement of the basic message in my excessive tweets re last night's Paralympics opening ceremony. Brilliant, brilliant, brilliant. Danny B... Continue

30 August 2012

Posted by Alastair Campbell

On Romney and Ryan, strategy and tactics – piece for TIME magazine

Following my blog on Mitt Romney appointing Paul Ryan as his running mate, TIME magazine asked me to write a piece for their international edition. Here it is. To win a campaign, you have to make the... Continue

24 August 2012

Posted by Alastair Campbell

You don’t have to be an Olympian to feel the joy of meeting a sporting challenge

It is technical uselessness, rather than modesty, that prevents me from putting on here the photo I tweeted yesterday from the summit of Mont Ventoux. Now I cannot claim to have got up this legendary ... Continue

20 August 2012

Posted by Alastair Campbell

London Olympics have redefined how we see ourselves and presented big opportunities for change

Here is a piece CNN asked for on what I think will be the long term significance of the Olympics in London 2012. I always thought London 2012 would be a success but never imagined it would be quite t... Continue

12 August 2012

Posted by Alastair Campbell

This is the time to take time for a major sports strategy, not rush out plans to meet the emotion of the moment

These have been two great weeks, and this is an important moment for the country. But my heart sank this morning on hearing the Prime Minister is to make an announcement on school and elite sport. Not... Continue

11 August 2012

Posted by Alastair Campbell

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.

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