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Papers should do a few Olympic focus groups and listen to what people are saying

Greetings from France, where this weekend Bradley Wiggins will write himself into the list of great British sportsmen. The Tour de France is one of the greatest and toughest sporting events in the cal... Continue

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.

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