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One terrific speech does not change the weather overnight – the whole Party must now raise its game to beat these oh-so-beatable Tories

Barack Obama's strategist David Axelrod once said that political conventional wisdom is almost always wrong and we have had a good example of that in Britain recently. Over the summer the convention... Continue

Labour’s communications challenge for the NHS

I sat recently at the back of a focus group and watched people discuss their favourite and least favourite brands. It was a business rather than a political exercise, but there were as ever some inter... Continue

18 February 2009

Posted by Alastair Campbell

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.

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