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Right pledges, at the right time

The Labour pledge card has been an important part of every campaign since 1997. The cards help set out priorities. In addition to attracting widespread media coverage, they are, more importantly, a ... Continue

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.