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Darling credible, Mandy exciting, Tories panicking over ads

As the Top Tory Spin Doctor said in his genius briefing to my new best friend Nick Watt of The Guardian earlier this week, authenticity is the key in modern communications. It explains why, despite t... Continue

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.

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