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Great football managers don’t have to be great players – Alan Sugar and I are available

The last time I went out to Alan Sugar's offices in Essex was in 1997, to persuade him to come out publicly for Labour. On the way there, his PR guy Nick Hewer (later to become his sidekick on The App... Continue

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.

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