• Imprint:

    Atlantic Books

  • Author:

    Alastair Campbell

  • Published:

    22/10/2026

  • ISBN:

    9781805468370

  • Length:

    208 pages

Persevilience: The Word the World Needs Now

The ability to turn any setback into an opportunity to grow.
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Persevilience (noun): the ability of an individual, group or organization to turn any situation, setback or meaningful experience into a positive opportunity to grow, to advance and secure their core interests.

In an era of multiple unprecedented challenges, new ways of thinking about how we meet them are called for.

Enter Persevilience: Yes, it combines perseverance and resilience. But it does so much more than that. It is the ability to turn any setback into an opportunity, by embracing a mindset that is not just tougher, but more positive, and built on belief and integrity.

Blending the sharp political analysis for which he is known around the world with candid, personal reflections on grief, disappointment, mental health, friendship, family and love, Alastair Campbell’s latest work introduces a new value to strive for.

Like Nudge, The Third Way or The End of History, it has the potential to enter the bloodstream of political conversation and, ultimately, help us better understand and thrive in the ever more challenging world around us.

Persevilience: The Word the World Needs Now

Persevilience: the ability to turn any setback into an opportunity to grow. Alastair Campbell’s new book blends the sharp political analysis for which he is known with candid personal reflections on grief, mental health, friendship, family and love.

Little Experts: Why Politics Matters

Packed with fun, facts and challenges – perfect for readers aged 6 to 9.

Alastair Campbell Talks Politics

The empowering intro to politics that every young person needs right now from writer, podcaster and strategist Alastair Campbell.

Alastair Campbell’s diaries 2023

A thoroughly entertaining and enjoyable chronicle of our editor-at-large’s year, illustrated by Martin Rowson and Richard Jolley.

But What Can I Do?

The bestselling new book from Alastair Campbell, on why politics has gone so wrong, and how you can help fix it. Part call to arms, part practical handbook, But What Can I Do? will prove required reading for anyone who wants to make a difference.

Winners and how they succeed

Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide the Labour Part…

Living Better

Living Better is Alastair Campbell’s honest, moving and life affirming account of his lifelong struggle with depression. It is an…

The Happy Depressive

In Pursuit of Personal and Political Happiness

Saturday Bloody Saturday

A Game More Serious Than Life or Death

Diaries Volume 8: Rise and Fall of the Olympic Spirit, 2010 – 2015

It’s 2010 and Britain stands at a crossroads. After thirteen years in power, Labour find themselves out in the cold as David Cameron takes office – with a little help from the Liberal Democrats.

Diaries Volume 7: From Crash to Defeat, 2007 – 2010

Caught in the no man’s land between being a key figure in Downing Street and the relative anonymity of the world outside politics, Alastair Campbell finds himself being torn in several directions.

Diaries Volume 6: From Blair to Brown, 2005 – 2007

After helping Tony Blair to secure a historic third term in office, Alastair Campbell might have hoped to make good his long-planned escape from Downing Street. Blair, and Gordon Brown, had other ideas.

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, broadcasting, charities and consultancy.